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The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner)

by Malcolm McDonald,John Leppard

ISBN 13: 9780750600897

Format: Paperback (192 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 03 Jun 1991
Other Format: Paperback

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How to Sell a Service: Guidelines for Effective Selling in a Service Business (Marketing S.)

by Malcolm McDonald,John Leppard

ISBN 13: 9780434912889

Format: Paperback (256 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 24 Oct 1988

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